mailer expense
I've contacted several mailing companies and couldn't believe how expensive postcard mailers are. I've been told by most of these companies that it's best to stick to the same area and send 3-5 cards to the same people over a period of time, rather than 1 postcard to a larger group of people. Customers tend to call the person who's name they remember most or have heard of before.
Dont know what your advertising budget is, but figure about 40 cents per card, per mailing... it gets expensive when you're talking in the thousands.
We've done a 'coupon book', waste of money. Local newspaper and phone book seems to work best for us.... but it still doesn't seem to keep us busy enough. Last summer, we passed out a few flyers. Didn't work well for us this past year... we did have a homeowner call and told us that we broke the flag off his mailbox (we didn't, but we went back and replaced the flag).