Roy,
Yes, I do think that $10-$12 per 50 flyers is expensive; however, if a person is just starting out as it apears Keven was, this way may be the ideal way to go. A person is not committed to 200, 500 or 1000 flyers. I did some research on the cost of flyers for my "day job" , and here were the results.
200 full page color flyers cost about $300
I beleave 1000 was around $500 or $600.
These numbers were based on multiple colors on the flyers, and some grafics/pictures. Black and white would be much cheaper.
I hope this cleared up the confusion. I didn't mean that a person should produce the flyers at that cost all of the time, rather use the tools available until you make a concreet decision of what flyer or advertisment media works best prior to jumping into a large investment that may or may not pan out as expected. Many people have said on the BB that flyers do not always work in there area, and that a person should try several methods of advertisment.
Take care, good luck, and thank you for the constructive responce.
Paul Austin
KNP Wash It