HotShot
PWN TEAM - Moderator
I'm going to share with this board one of the most successful (recent) advertising campaigns I've ever done. My hope is that some of you can learn from it and use it in your business to bring you success.
Let me give a quick summary first though. One of my best friends from when we were kids started up a distribution company selling beverages mostly. They have a product that is a good product, but they were having a heck of a time selling it. They were running a promotion of Buy2, Get 2 Free trying to get it into as many stores as they could with hardly any success.
He had me give some advice for marketing, then eventually just hired me to do all his marketing and advertising. So, along with my regular duties of business owner, I also do his advertising.. been doing it since March. The company has grown from $0 revenue in Feb to last month was around $135,000 for the month.
With that said, here is the latest sales letter (and by far the best in terms of results) I wrote: Let's discuss why it worked so well and how we can use this format for your pressure washing business...
I've circled some of the "tricks" if you want to call them that, but actually they are just old school, proven techniques that hardly anybody uses anymore.
Oh yeah, notice how they are still running the same promotion, I just simply worded it differently and it is booming now. Notice how it's all about the customer, not about how great the product is, how great the distribution is, blah blah blah... all that other crap we all say on our webpages and postcards. hint, hint.
Let me give a quick summary first though. One of my best friends from when we were kids started up a distribution company selling beverages mostly. They have a product that is a good product, but they were having a heck of a time selling it. They were running a promotion of Buy2, Get 2 Free trying to get it into as many stores as they could with hardly any success.
He had me give some advice for marketing, then eventually just hired me to do all his marketing and advertising. So, along with my regular duties of business owner, I also do his advertising.. been doing it since March. The company has grown from $0 revenue in Feb to last month was around $135,000 for the month.
With that said, here is the latest sales letter (and by far the best in terms of results) I wrote: Let's discuss why it worked so well and how we can use this format for your pressure washing business...
I've circled some of the "tricks" if you want to call them that, but actually they are just old school, proven techniques that hardly anybody uses anymore.
Oh yeah, notice how they are still running the same promotion, I just simply worded it differently and it is booming now. Notice how it's all about the customer, not about how great the product is, how great the distribution is, blah blah blah... all that other crap we all say on our webpages and postcards. hint, hint.