How to make January your most profitable month

Mathew Johnson

New Member
In January and into February, we start our Major marketing initiative for the spring. What do you have in store to set the tone for the 2011 season?

We start with postcards in January to our regular base and this pays off as people "want to be first on the list" for their spring cleaning. In February we do mailers offering incentives for customer referrals from our exhisting customers. Late Feb and early march, we start print advertising marketing and additional mailers.

I have brochures that KBK has done that is probably by far the best marketing $$$ we have spent in the 8 years in business,

What are you doing to secure a successful season?
 
We've already started our marketing for next year.

Since our work is in the Industrial Cleaning area, our approach is a bit different.

We are setting up meetings for the holidays. I make it a point to see every customer and take them out to lunch or dinner during the Holidays months. This proves to be a great way for some " One on One" time. We usually have 2 hours to talk about events, budget and their needs for the year. This is something that is not possible over the phone or in the office.
 

Rebecca C

New Member
We market all year round. This is where most people fail. If you want to succeed marketing all year is the way to go. If you wait til "the right time in February" then it could be too late cause they got our mail is January. Remember also, that most people dont even read your marketing material until its around the 10th piece.
 

PressurePros

New Member
Going to slam Facebook to drive up my house washing.
Sweepstakes for FREE Exterior Home Makeover will get supported with 30,000 postcards.
New website which will sell and give prices over the internet.

I better get back to work!

Here is my PressurePros FB page. Please fan if you haven't already. We'd love to have you!
PressurePros Facebook Page
 

Doug Rucker

PWN ADMIN TEAM -
Staff member
Going to slam Facebook to drive up my house washing.
Sweepstakes for FREE Exterior Home Makeover will get supported with 30,000 postcards.
New website which will sell and give prices over the internet.

I better get back to work!

Here is my PressurePros FB page. Please fan if you haven't already. We'd love to have you!
PressurePros Facebook Page

Nice page Ken. Very Nice. Can you tell me how to get a business page that is not linked to your personal page.

Here is link to mine. Welcome to Facebook
 

Clean County

New Member
Where starting to Market all year now. Where making and updating our list a few times a week and we cold call continously to get to the right contact person and then from there we send out some form of literature such as a post card or a Brochure and sometimes even a letter.

As for our regular customer list which has grown substantially over the last 15 yrs we soon hit them with a post card with a discount to book by a certain date. Then we hit them again a few more times during the year.

Some parts of our Marketing we are finding out its an all year thing. Other types of Marketing are done during specific times of year. The Competition comes and goes but where still here soon to be starting our 16th yr.
 

PressurePros

New Member
Nice page Ken. Very Nice. Can you tell me how to get a business page that is not linked to your personal page.

Here is link to mine. Welcome to Facebook

Thanks, Doug. I liked/joined yours.

Unfortunately, you really can't not have the personal/business page link but as far as the public is concerned, they are independant. What goal are you trying to achieve or more directly what are your concerns with the way things are set up now. I may be able to offer an alternative for you.
 

Doug Rucker

PWN ADMIN TEAM -
Staff member
Thanks, Doug. I liked/joined yours.

Unfortunately, you really can't not have the personal/business page link but as far as the public is concerned, they are independant. What goal are you trying to achieve or more directly what are your concerns with the way things are set up now. I may be able to offer an alternative for you.

When I upload pic's on my business page they go on my personal page but not my business page. I also know some guy's that have a business page but no personal page, or so it seems.,

Thanks for helping out.
 
Welcome Rebecca to the PWN. Marketing all year long is what we do also, but October, November and December is when we ar in constant contact with our current Property Management companies, and submitting the results of our new property site surveys and proposals, along with responding personally to the numerous RFP's we start getting flooded with during the last quarter of each year.

Once again welcome to the PWN.

We market all year round. This is where most people fail. If you want to succeed marketing all year is the way to go. If you wait til "the right time in February" then it could be too late cause they got our mail is January. Remember also, that most people dont even read your marketing material until its around the 10th piece.
 

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