I am new to the board and new to the business, but not new to trade associations. Having worked for several trade associations, I firmly believe that they exist to serve their members in whatever capacity is needed. That being said, I am not so sure that PWNA serves that mission. I have spoken to many PWNA members and none could state specifically and quantifiably how the organization benefited them.
My thoughts on what the PWNA show provide to us (in order of importance):
1. Create a national association that follows industry trends and understands challenges that we face in succeeding in our businesses
2. Keep us informed of legislative issues and regulatory happening that affect our businesses
3. Coordinate a common voice to appropriately influence legislative and regulatory decisions
4. Lobby on behalf of members
5. Keep members informed of new and emerging technologies
6. Publicly promote industry standards to educate the marketplace about industry standards and practices
From all of my conversations with members, the organization provides none of those services. If they do, nobody could articulate any of them. I do believe that the organization, through its annual convention does keep us informed of emerging technologies, but those seem like things we would learn anyways from our suppliers. The only benefit that could be explained was the opportunity to network with others in the trade and the potential for getting business through a listing on the PWNA website. This industry seems to have a fairly tight-knit community that has found ways to provide themselves with those services (i.e. – BBS services, roundtables, and one-on-one assistance, etc…).
Having not been a member of the PWNA, I cannot speak from experience, but it does not seem that the PWNA would provide me with anything I could not get on my own. If the PWNA does, in fact, serve these needs, it is not doing a very good job of promoting that service to the member base. If it is not serving those needs, I do not see a reason for joining. If I am wrong, I would like to understand how. So, any other thoughts are welcome.
Regards……Brian