We still use snail mail with post cards etc.. It's been 2 yrs now that I dropped the local town papers which we where doing about 10 zones a week. That was around $480/month. That Lady was the longest person I dealt with as far as advertising. 14 yrs of dealing with her and she was aces.. It's a shame that I can't use her anymore. She calls a couple of times a year and it's sad but I just can't justify using her company any more.. She's losing accounts like crazy and she was always so good for us..
The other print media that I still use is the Yellow pages. They came way down in price and they seem to be dying out also. I haven't pulled the plug on them yet.. 17 yrs now using them.. There on my short list to see if we dropped them soon. They use to cost me about $10,000/yr to advertise with them when they were at there heights but now we get 3 times the amount of advertising thru them and they cost us around $350/month every month.... Have to do my taxes soon and we have to add up our Job receipts to see which came from where and if the YP doesn't add up to at least 4-1for every dollar spent I'm probably going to drop them. They use to be on average 10-1 for every dollar spent for us.. But there dying.
Tough decisions on some of these things.