5 Star Johnny
New Member
How many of you offer an annual deck maintenance program? My competitor's DO NOT, and we have built a sizeable, sustainable competitive advantage over them. Consider this:
For purpose of reference, we are certified ABR (American Building Restoration) and utilize all ABR product for our exterior wood restoration. After restoration we apply a 2-Step finish (X-100 prefinish & X-100 Deck Finish). With this option we offer the client a 5-year warranty if they choose to participate in the annual maintenance program. Annual cleaning and reapplication where necessary. Reapplication of product is usually very minimal in the first two years. There is an annual charge for this service, and we have had 95%+ participation from our deck clients.
Here's the beauty of the program. Assuming we do our job correctly and the client has us back through the 5-year program, we "lock out" our competition from getting on our client's property. We also get additional work from these clients over this period. Siding, cement, brick, etc. Additionally, each new deck done in a year becomes is added to the maintenance schedule for Spring. It also increases exposure in these particular neighborhoods. The neighbors see our trucks pull up each spring and start asking why Five Star is always there. "Well, they're our "deck guys"! Come every year so I don't have to worry about it." You get the picture...... The program, and revenue, grows exponentially.
Curious as to who else does this, or why you dont'. Also, what is your success/failure in this type of approach?
Thanks!
For purpose of reference, we are certified ABR (American Building Restoration) and utilize all ABR product for our exterior wood restoration. After restoration we apply a 2-Step finish (X-100 prefinish & X-100 Deck Finish). With this option we offer the client a 5-year warranty if they choose to participate in the annual maintenance program. Annual cleaning and reapplication where necessary. Reapplication of product is usually very minimal in the first two years. There is an annual charge for this service, and we have had 95%+ participation from our deck clients.
Here's the beauty of the program. Assuming we do our job correctly and the client has us back through the 5-year program, we "lock out" our competition from getting on our client's property. We also get additional work from these clients over this period. Siding, cement, brick, etc. Additionally, each new deck done in a year becomes is added to the maintenance schedule for Spring. It also increases exposure in these particular neighborhoods. The neighbors see our trucks pull up each spring and start asking why Five Star is always there. "Well, they're our "deck guys"! Come every year so I don't have to worry about it." You get the picture...... The program, and revenue, grows exponentially.
Curious as to who else does this, or why you dont'. Also, what is your success/failure in this type of approach?
Thanks!