Behr Problems

[Jon Fife]

Hello Guys and Gals,

I think we are all informed on the problems that Behr is having regarding their lawsuits in the northwest. My question is, are any of you guys using this as a marketing strategy?? Have you all seen those commercials on TV from lawyers who are asking if you have ever taken a certain medication, and if you have call them because you may be able to latch on to a class-action lawsuit?? Are you guys using this as a marketing tool??

Would you guys consider putting out direct mail or a flyer asking people to call you if behr had been used on their deck/fence/etc, because they may be entitled to a refund?? Honestly, I think this would be a powerful marketing move, but I am having problems with the ethics of this, I don't necessarily want to put myself in the same class as the 'personal injury' guys.

What do you guys think about this?? Lets get several opinions on this, especially if you know something of the legalities of this sort of situation.

Best Regards,

Jon Fife
Nashville,TN

 

[reedsterstl]

Jon,

I recognized your position. Personally, i would not put myself in that position. I would however use this in one on one sales, but nothing in the way of a written statement.

Could you send me some documentation of the Behr problem. I would like to read over it.

Thanks reed

 

[rvagnoni]

Jon,
I would agree with Reed. I would stay away from the lawsuit stuff but definitely use it as a selling tool.
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[Greg Rentschler]

I wouldn't go the route of bringing yourself into a lawsuit with the company... just assisting the homeowner with making the right contacts. I would definately use it to my advertising advantage although!