Hi Laurie,
We reach out in many different ways. First we go to our friends, co-workers and family. You can't ignore that connection and if you approach them and tell them what you do and would love to do some work for them....well....and they always seem to know someone else who needs some work done>>>>>you are off to the races! Another is we have a nice flyer with our business card stapled to the upper corner and we trifold them. We drive by neighborhoods and hook the card/flyer on the flags of the mailboxes. We have gotten a good amount of work this way. We also believe in the 20 foot rule:::::::"every person within 20 feet of you should have one of your business cards!"
You never know!!! You can also do all the "normal" stuff of advertisement in the Yellow Pages, Papers etc...but we have found that word of mouth is by far the best advertisement. We have a referral program where we send our thank you card and inside we put a flyer describing how if they send us another customer with at least a $200 job we will send them a check for $10.00 cash! They like getting checks in the mail... We also have a metal sign that we put up at the end of the driveway everytime we are doing a job. This attracts attention to our business. We also make contacts to realitors and we let them know that we are home care specialists and can get a home ready for sale.
Laurie, we got a million of them....
some direct and others indirect. Would be glad to share more if you are interested. Good Luck with the article.
Dennis
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Living Life On the Edge Makes Us Dizzy...WE LOVE DIZZY!
Dennis A. Cormier and Gloria A. Wagner
North Georgia Spray Masters, Inc.
spraymasters@hotmail.com