Free Demos?

MONTIJ

New Member
i Am new in the business, and I'm still tring to find ways to to land commercial accounts.I've tried flyers in mailboxes, and flyers in the Mail.I saw somewhere on the Internet about doing
free demos.
Was wondering if anybody in this group has ever tried this, and curious how it did. also would like to know how they went about advertising this method.

Thanks
 

ParadiseProWash

New Member
I have gotton and bid on several commercial accounts and not one has come from advertising. I have either gotton them from word of mouth or cold calls. :)
 

Jon

New Member
I consider free demo's as part of the business.

What you should ask yourself is how much are you willing to do for free?

The whole job or a portion, say 10 feet by 10 feet.

If it is a one time job I would not even consider a demo, if going after monthly account and if it has several locations I have been known to do a full demo.

Yes I also landed accounts afterwards and no not every one.

You also need to see if the account has or has not been cleaned in years, month or weeks. The dirtier it is the less you might be willing to do for free.

Your time and money so think before you say " I will do the whole thing free to show you what I can do".
 

Cali

New Member
I agree. Demo's I consider just part of doing business. BUT, never for anything but commercial accounts. Depending on the size of the job, and the amount of the contract, I will still do Demo's for one time jobs.

I too, clean maybe a 10X10 section. I let them pick the area that they woud like me to perform the demo. Usually they pick the filthiest areas themselves. That way the work looks fabulous because the area was already so dirty I could throw a mop on the floor and it would've looked better. Anyway, it ends up selling the customer, 9 out of 10 times.

I do not advertise. I have always hit the pavement myself, cold calling. The most I have ever spent is the cost of business cards.
 

ron

New Member
You have to sell the idea that by you cleaning you are going to do more for the customer then clean.
you are selling a first impression to all of his customers. past and presant.
resturants dont want people thinking of dirt when they go out to eat.
realators want you to look at the house not the mold ON the house.
car dealers know that your car is the most washed[outside] thing you will ever own.
You are selling there IMAGE when you clean for them.
Run down and dirty is no way to run a biz.
When your in the PW biz you are really wearing 3 or more hats
salesman-manager-cleaner-book keeper-MR FIX-IT - remember before you started and thought how great it would be to be your own boss- then found out how much work it is and how every customer IS NOW THE BOSS. lol
 

charlie

New Member
This is what I do tell them what the cost of the service will before doing the free demo that way if they don't like the price you will save the trouble on doing the demo. Just a thought.


Charlie
 

Jon

New Member
Charlie,

There is your first error, mentioning price before even getting to first base.

Never never ever talk price, sell them on the cleanliness of their business, sell them on quality but never sell to them on price.

I never mention price, I always give them the chance to ask me what would it cost to clean my store, restaurant, dumpster etc.

Once they ask you what YOUR PRICE is that is your hint to close the sale, again don't harp on the price.

You read my post, I run on and on with them but that is here, never ever when I am talking to customers or prospective customers.

Try this, say you are going to a Target Store, before going in look at what your plan to clean and do your math so you know the price to charge. Now go in and walk up and down a couple aisles till you see an employee, ask her/or him the name of the store manager and if he/she is in, if in go to the office of the store, (you need to do your homework here, all stores are built the same so once you know where it is your half there) go to the office and ask to speak to the manager by name, have your card ready, shake hands as you intro yourself and hand your card over.

I guarantee you will be told one of two things, we already have it done by contract or what would you charge to do it. Trust me it works every time.

Remember many major chains include the cleaning as part of the contract of the company that owns the property, not all but many do that. Even then most jobs are not the best quality, I was at one today that was cleaned or was supposed to have been two nights ago, I am doing it tomorrow night for them, I know I will have this account as a monthly now and it could lead to other locations too.

Want more ideas just Email me or call me but please consider the time zone I am in, I am up working nights so am not up with the roosters!

PSACharlie,

There is your first error, mentioning price before even getting to first base.

Never never ever talk price, sell them on the cleanliness of their business, sell them on quality but never sell to them on price.

I never mention price, I always give them the chance to ask me what would it cost to clean my store, restaurant, dumpster etc.

Once they ask you what YOUR PRICE that is your hint to close the sale, again don't harp on the price.

You read my post, I run on and on but that is here, never ever when I am talking to customers or prospective customers.

Try this, say you are going to a Target Store, before going in look at what your plan to clean and do your math so you know the price to charge. Now go in and walk up and down a couple aisles till you see an employee, ask her/or him the name of the store manager and if he/she is in, if in go to the office of the store, (you need to do your homework here, all stores are built the same so once you know where it is your half there) go to the office and ask to speak to the manager by name, have your card ready, shake hands as you intro yourself and hand your card over.

I guarantee you will be told one of two things, we already have it done by contract or what would you charge to do it. Trust me it works every time.

Remember many major chains include the cleaning as part of the contract of the company that owns the property, not all but many do that. Even then most jobs are not the best quality, I was at one today that was cleaned or was supposed to have been two nights ago, I am doing it tomorrow night for them, I know I will have this account as a monthly now and it could lead to other locations too.

Skip the flyers as most industrial/commerical accounts just trash can them without reading them. For the home owner that might work but you need to walk the street for the kind of business your seeking.

Want more ideas just Email me or call me but please consider the time zone I am in, I am up working nights so am not up with the roosters!
 

charlie

New Member
Jon

I do sell try to sell them on my service first give them all the information they need including price, if they respond positively then I offer them a free demo to show them what I can do if not I leave my brochure and go to the next one, always have people waiting for me to see them. Plan ahead for the months ahead is very important, it is a numbers game I didn't want to be lecturing anybody some of these ways work for some people some don't.


Charlie
 

Jon

New Member
Charlie,

I was not lecturing you so if it came out that way sorry, I was going by what you had said in your post.

I would still suggest not mentioning price, give them the chance to ask you for that information.

What it does is shows they are somewhat interested for one and for two it brings up your closure pitch.

Yes what works for one does not work for all and what works in one part of the country will not work in other parts.

Same as prices, East Coast charges way more then us guys in the West Coast.

I do stand behind what I said about flyers etc. for commerical and industrial accounts. One thing that helps is to find out who the key person is and make an appointment with that person before going to the account.

Getting past the palace guard is next to impossible as they are trained to tell you, he/she is in a meeting, not here, out of town busy etc.

You might also want to check in the Marketing forum, much has been said about this type of subject there. You may have to do a search to find it but it is there.
 
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charlie

New Member
I never of had to worry about getting into seeing the buying power do homework before I approach the business. Just to let you kno I was working for a pest control company commercial division for 10 years learned on how to get myself in the door good looks and pleasant personally will do the trick. All service businesses are about the same on contacting. A little of piece of advice. Have enough people waiting to here about your business helps you control your own destiny. That simple.


Charlie
 

Jon

New Member
Charlie,

Sounds like you did your homework well, now about those pesty accounts that are hard to get to:)
 

charlie

New Member
Persistance, and by the way I still do pest control on my own, great when I am around a house that has ants around the deck I offer a pest control service. My motto is We Bug The Bugs So They Don't Bug You.


Charlie
 

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