With all the stuff that has been going around, my advice for anyone is meet the people and give them the estimate in person, fax it to them, or call them to let them kno what the price is going to be. Very few times will I send them a estimate. Personally I like to meet them in person. Another thought when doing direct mail put your name on it otherwise they might not open it. If you insist on doing a estimate with out them being there go by and look at it then call them up to discuss on when they can meet with you to go over what you looked at, if they insist on wanting to kno the price right away, tell them and don't back down on the price. You got the what they want that is why they called you. Sorry to ramble on.