Ok, so the new phone books came out. OH MY GOD. These guys must be jumping out of the wood work, there's about 10 more guys than last year with decent sized ads and now every painter in the world owns a pressure washer and knows how to do decks too! (Our ad is under deck maintanance and also under pressure washing).
So, one guy has a HUGE ad, in color, in the phone book. He apparently has 20 years experience in 'high pressure cleaning', a 5,000 PSI machine. Not sure what this means, but he does carpets, rugs, floors, tile, wood and brick and window cleaning. (do we now pressure wash rugs and carpets?) He has an ad under deck maintanance and pressure washing also.
What gets me.... is his HUGE ad says he'll honor 15% off any written estimate.
We're paying $750. / year for our 1" ad. If questioned by a potential customer, how can we save our *** about 'the guy who'll beat our estimate by 15%' ..... ?????????????
Competition is fierce.
So, one guy has a HUGE ad, in color, in the phone book. He apparently has 20 years experience in 'high pressure cleaning', a 5,000 PSI machine. Not sure what this means, but he does carpets, rugs, floors, tile, wood and brick and window cleaning. (do we now pressure wash rugs and carpets?) He has an ad under deck maintanance and pressure washing also.
What gets me.... is his HUGE ad says he'll honor 15% off any written estimate.
We're paying $750. / year for our 1" ad. If questioned by a potential customer, how can we save our *** about 'the guy who'll beat our estimate by 15%' ..... ?????????????
Competition is fierce.