The Biggest Reason Why Business Owners Suffer a Shortage of Cash

cullen adams

New Member
During times of limited cash flow, there is often one mistake business owners make in an effort to try and correct it.

They cut back or completely eliminate their budget for marketing.

That is not a great idea and will only lead to further cash flow problems down the road. It also demonstrates a lack of understanding to what it is that actually drives a business' growth and success.

Marketing is the most important aspect of any business because a business has a purpose and that purpose first and foremost is to create customers.
 

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