What keyword do you use for your web site?

#1
I thought I would throw this out there for you all. I always see people talking about fleet washing and guess what it is not searched very much. Not because people do not want the service, but because they are using another keyword phrase.

According to Google......

"fleet washing" is searched in the US 880 times per month

While

"truck washing" is searched in the US 22,000 times per month

Could it be that you are missing out on customers because of this. Truck washing also has a lower competition than fleet washing does.

Hope this helps.
 

New Look

Registerd User
#3
I thought I would throw this out there for you all. I always see people talking about fleet washing and guess what it is not searched very much. Not because people do not want the service, but because they are using another keyword phrase.

According to Google......

"fleet washing" is searched in the US 880 times per month

While

"truck washing" is searched in the US 22,000 times per month

Could it be that you are missing out on customers because of this. Truck washing also has a lower competition than fleet washing does.

Hope this helps.
So taking the logic from above....one would think that if a customer is thinking about having their house washed...would they just google "pressure wash" or "pressure washing" or dig deeper and google "pressure wash my house"?
 

Doug Rucker

PWN ADMIN TEAM -
Staff member
#4
So taking the logic from above....one would think that if a customer is thinking about having their house washed...would they just google "pressure wash" or "pressure washing" or dig deeper and google "pressure wash my house"?
Oooh now your getting into trade secrets!!!!!! I ask every single customer what specific keywords they entered. 2 things that amaze me are 1) how willing they are to share that info with you, and 2) what they actually put in and look for.

Thats one of the things PAt can do for you is tell you what they entering more in YOUR area versus State Wide or US.
 

New Look

Registerd User
#5
Oooh now your getting into trade secrets!!!!!! I ask every single customer what specific keywords they entered. 2 things that amaze me are 1) how willing they are to share that info with you, and 2) what they actually put in and look for.

Thats one of the things PAt can do for you is tell you what they entering more in YOUR area versus State Wide or US.
Exactly........I am with ya Doug. I poised the questions to get some more Kunk Fu in this thread from other members. The days of SEO'ing just pressure wash or pressure washing I feel are just not cutting it.

For example, like the example that Pat uses. If you are a customer with a fleet of trucks and trailers....you could google "Fleet Washing" and get every type of fleet washer out there. Meaning the customer would have to filter through the contractors that just do fleet washing on cars or whatever and have no idea about what chems/soaps it takes to clean dirty trucks and trailers. However, if the customer googles "xxxxx xxxxxxxxxxx xxxxxx"....he/she stands a better chance in getting the contractor that specializes in that particular service.

I think I am on the right track here....ehhh Pat?
 
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#8
I just posted this as an example of how industry acronyms do not flow over into everyday life. In this instance you could be missing out on 20x the number of visits with one word difference in the phrase.

Yes there are search terms that are used more often than house washing that are specific to washing a house. Ask someone not in the business "If you were looking to get the outside of your home cleaned, what would you search for on Google?"

You are going to get a variety of answers. Most searches will start out with broad terms like pressure washing and then when people do not find what they are looking for they add words to the phrase such as house or home and the city etc. For instance the new buzz word is soft washing, how many home owners do you think use that term? It is less than half of the search for house washing. It is such a low number, it is probably mostly made up of cleaning contractors doing their own searches. No sense in wasting your time targeting those kinds of words.

What would be considered too much information? All you have to do is Google "keyword research" and you can find all the info on how to do the research and the tools to do it with.
 

New Look

Registerd User
#9
I just posted this as an example of how industry acronyms do not flow over into everyday life. In this instance you could be missing out on 20x the number of visits with one word difference in the phrase.

Yes there are search terms that are used more often than house washing that are specific to washing a house. Ask someone not in the business "If you were looking to get the outside of your home cleaned, what would you search for on Google?"

You are going to get a variety of answers. Most searches will start out with broad terms like pressure washing and then when people do not find what they are looking for they add words to the phrase such as house or home and the city etc. For instance the new buzz word is soft washing, how many home owners do you think use that term? It is less than half of the search for house washing. It is such a low number, it is probably mostly made up of cleaning contractors doing their own searches. No sense in wasting your time targeting those kinds of words.

What would be considered too much information? All you have to do is Google "keyword research" and you can find all the info on how to do the research and the tools to do it with.
There is a looong history on these BBS's and I am sure with other industry BBS where a "new" guy pops on the scene and says ..."hey...I just got a FREE website on a CD by purchasing a Slurpee at 7 Eleven...I have it all laid out but can you all tell me what words I can use to get ranked for Google?"....well...minus the Slurpee but that seems to the norm these days. Guys come on these boards and post a picture up with a I Need Help Pricing This as the title of the thread. They assume that we are going to just roll out the red carpet and offer up pricing info to them. Same concept would apply to SEO.
 
#10
Ok then that will be $49.95 for the info and you can keep the slurpee.... LOL

I have seen many of these out of the box sites and they are terrible for SEO purposes. I was guilty using a out of the box site on my first one but have since learned how to do it the right way.

Even if you had a section closed to members only, they would still get in once they joined and ask the same questions unless you put a time frame on when they are allowed to join that section like 6 months or a year. They are still learning at that point but at least it would be someone more likely to stick around the business.
 

New Look

Registerd User
#11
Ok then that will be $49.95 for the info and you can keep the slurpee.... LOL

I have seen many of these out of the box sites and they are terrible for SEO purposes. I was guilty using a out of the box site on my first one but have since learned how to do it the right way.

Even if you had a section closed to members only, they would still get in once they joined and ask the same questions unless you put a time frame on when they are allowed to join that section like 6 months or a year. They are still learning at that point but at least it would be someone more likely to stick around the business.
Nope...this is why you are here....You are officicially the PWN Ninja...any unauthorized people....you have our permission to give them the "Search Engine Tweak Karate Chop"....hiiii yaaaa!!! :)
 

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