Where do you spend your advertising dollars?

[deckrock]

Thinking about the 2006 season and advertising expenses. Wondering how others promote their business.

 

[PressurePros]

Post card mailers are the most effective (in terms of cost vs ROI) form of advertising for me (outside of the phone book). It's usually about 2% in response and 1% close ratio. My initial investment counting the design, print, mailing list and delivery is about $1 per piece. Markets vary but I usually get a net return of about 300%

 

[Dan S]

I have stopped advertising...except ink-pens~ key-chains~ calenders

most work comes from "word of month " and contracts.

 

[spraypro]

How do you do the post card mailers? how do you get the addresses?