I have only used it once, because a customer a few years ago bought it and could not return it.
90% of the reason why people want to use it is because it was rated high by consumer reports. What I do is sell them on what I use, Ready Seal, and tell them that it is not rated by consumer reports because it is basically only offered to those in this industry..........I explain its advantages, and make them feel like its better, which it is.
The other thing about Cabots is the way it looks when it is done........looks almost like a solid stain.........looks like you used watered down paint..........not semi transparent. I have heard it holds up really well............but lots of people do not like the way it looks..........hides the grain of the wood, etc.