Tucker,
It can do all the things you listed and then some. As far as it working. It works just the same if you paid some other company to help you with your direct market.
Actually better, if you use a company like Value Pak for instance they send out your flyer to 10,000 homes in a certain area.
Your response varies, depending on were you have them sent and what time of year you send them.
If you do your own, you can be very creative and selective to were you send your mailings.
If your doing a deck in a area, and you notice that the area has several decks. You can send out to all the home right in that area. You can even ask the customer if it is ok you mention that you are working on there deck.
That will generate a much higher response than random mailings. You can also offer a neighborhood discount, bla bla bla.
Get creative and stay active. If you do I will see you in Florida this up coming winter.
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Dan Flynn
Flynn Service Pro
www.powerwash.net
708 715-4205